There are many marketing fads that come and go. But one marketing approach that has been consistently popular is the use of T-shirts for marketing. By putting your logo on a T-shirt, you now have a billboard that is mobile and can go places that billboards can't. Through regular exposure to your logo, potential customers will recognize your company brand better. But to make your t-shirt marketing campaign more effective, there are many techniques that your company must use.
Start With A Great Logo
A great t-shirt marketing campaign begins with a great logo. It must be a logo that is distinct and recognizable. It must be a logo that effectively symbolizes everything that your company is about. It must also be a logo that a random t-shirt wearer must not be afraid to wear.
T-shirts do not simply have to rely on a logo or company name. Placing a message on a t-shirt is another way to get your company's ideas across. However, the message needs to be something that is cool enough that someone else would be willing to wear it. The message must be interesting and must also get the message across very efficiently. Examples of creative t-shirts include a sweat-measuring t-shirt or a series of t-shirts that when worn together are the frames of a movie. Trendy quotes or even political messages can be impactful.
Include A Call-To-Action
Include a call-to-action. This could be a website that others are supposed to visit or a phone number that they are supposed to call. Make sure to place the call-to-action in a location where it will be easy to see. For example, a good place for a phone number is across the shoulder blades of the t-shirt wearer. That way, you do not have to worry about the t-shirt folding in a way that will make the call-to-action less legible. Also, keep the call-to-action a good distance away from the rest of the t-shirt's content.
Make The Shirt Wearable
The t-shirt needs to be made out of great materials so that it will last a long time. It also needs to be made out of materials that make the t-shirt comfortable to wear. It must be something that people would actually want to wear rather than something that will be tossed in the back of the closet. But with a stroke of genius, you will be able to create a t-shirt that will turn heads and bring in new customers.
For more idea, contact a company that provides screen printing services.
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